The resurrection of De Tomaso has been a slow burn. The Italian brand, revived in the late 2010s with backing from a Chinese holding group, first unveiled its P72 supercar back in 2019. Six years later, the first customer-commissioned example has finally emerged. Finished in a color-shifting black-to-blue hue with prominent rose gold accents, this machine is a rolling testament to bespoke automotive artistry. The official price remains undisclosed, but unofficial estimates place the starting cost at no less than $1.6 million before options and personalization.

Chameleon Paint and Precious Metal Accents

The chosen exterior color, named Aurelian Night, appears as a deep, almost mysterious black in most lighting conditions. But when direct sunlight hits the carbon-fiber bodywork, the paint transforms into a rich, vibrant blue. This chameleon effect is further amplified by strategic rose gold detailing.

The Aurelian Night paint shifts from deep black to vibrant blue depending on the light.

The rose gold touches are applied to key aero elements: sections of the front splitter, air intakes, rear diffuser, a racing stripe running from nose to tail, and the most noticeable components—the wheels and side mirror housings. The effect is one of restrained opulence, a far cry from the matte black and exposed carbon that dominates the modern hypercar landscape.

A Cabin Clad in Blue and Rose Gold

The bespoke treatment continues inside, where rose gold accents are paired with Venetian Blue leather. The combination creates a cohesive, luxurious environment that echoes the exterior’s color story without overwhelming the senses.

The cabin pairs Venetian Blue leather with rose gold accents, echoing the exterior theme.

The Last of the Analog Supercars

What makes the De Tomaso P72 truly remarkable in 2025 is not its power figure. At 700 horsepower, it is significantly down on the 1,000+ hp hybrids and EVs that dominate the performance conversation. Instead, its appeal lies in what it refuses to be.

The P72 features a carbon fiber monocoque—modern enough—but pairs it with a six-speed manual transmission driving only the rear wheels. This is a deliberate choice, a nod to the analog driving experience that defined the original De Tomaso Pantera. The supercharged 5.0-liter Ford V8, delivering a visceral 700 hp, is an engine that demands to be driven, not just guided by electronics.

Context: The Ultraluxury Manual Revival

The first customer P72 arrives in a small but fascinating micro-segment of ultra-expensive, driver-focused machines. To understand its positioning, it is worth comparing it to another recent debut: the one-off Miller JC9, a heavily reimagined Porsche Carrera GT.

Both the P72 and the JC9 represent a rejection of the autonomous, hybrid, hyper-digital future. They are aimed at collectors who value engagement over lap times, and for whom a manual transmission is not a compromise but the entire point.

With an estimated starting price of $1.6 million, the De Tomaso P72 enters a rarefied atmosphere reserved for the automotive elite. Yet even at this summit, there are different peaks. The P72’s value proposition hinges on analog engagement, a six-speed manual, and the romance of a resurrected Italian nameplate. A different, but equally compelling, approach to this tier of exclusivity can be seen in Bugatti’s Sur Mesure program, where a $5 million Mistral roadster like the one-off “Caroline” transforms hypercar ownership into an intimate family heirloom, complete with hand-painted lavender fields and wind-blown floral embroidery. Both machines reject the digital, autonomous future, but they speak to different facets of the collector’s soul: one is a raw, mechanical time capsule, the other a deeply personal, rolling work of art.